A Pioneering Dim-Sum Charity Sale To Celebrate
The 30th Anniversary Of Jumbo Kingdom

Collective memory, a term that frequently occurs in the nostalgic sentiment of Hong Kong, spurs the affection towards anything that is attached to the good old days. Jumbo Kingdom, the HK-style fine dining host, is now preparing a series of activities for its 30th anniversary. Let's join in the celebration spree, shall we? In celebrating its 30th anniversary, Jumbo Kingdom is organizing a series of fund raising activities and promotions to acknowledge the support of its clientele. To mark this special event, a large-scale dim-sum charity sale will be organized as a prelude to the celebration. All proceeds will be donated to The Community Chest of Hong Kong. To show the support to The Community Chest, a cheque presentation will be arranged at the press conference of “Jumbo Kingdom Spanning Across 30 Years”.

Share your dim-sum and kindness Contribute to The Community Chest

Dining out with your family on Sunday - the family day - is a popular holiday plan for Hong Kong people. On 23rd this month, Jumbo Kingdom is adding spice to this family tradition, spreading love among the community! The day will see a dim-sum charity sale, and the tea price set at charity rate throughout the day. 30 dishes of dim-sum will be offered at only HK$10-20. All proceeds from the sale on that day will be used to help the less fortunate through The Community Chest. Moreover, Jumbo Kingdom will share its glorious history with patrons in the "Glorious 30 Years Photo Exhibition" in the restaurant. This will be a special Sunday for your family to enjoy a fine dining experience on a floating palace at a promotional price, and at the same time, to support a charity cause!

Jumbo Kingdom - prevails over Hong Kong and abroad for 30 years

Jumbo Kingdom, which has enjoyed its majestic presence at the Aberdeen Typhoon Shelter for 30 years, is the largest world-class seafood restaurant in the world, an indispensable entry in a tourist guide, and a fine dining hub for the locals and tourists. It has served more than thirty million meals since its opening. Leaving marks that add to its charm are distinguished guests, include Queen Elizabeth II; international film stars John Wayne, Yul Brynner, William Holden, Tom Cruise, Chow Yun-Fat and Chow Sing-Chi! Not only does the Jumbo Kingdom draw people to Aberdeen, it also boosts the HK's tourism and economy.

Jumbo Attractions

What are the Jumbo attractions exactly? Dinners are drawn by its magnificent grandeur--the interior is a 30-million-dollar re-built of the imperial court of Ming Dynasty; on the wall is a handmade giant fresco; and the "Dragon chair" exhibits an exquisite craftsmanship of carving and casting techniques, these contribute to a stylish Chinese dining experience that is unique in Hong Kong. Dinners keep coming back for yet another reason: the Jumbo delicacies, which include the unforgettable "Flamed Drunken Shrimp" and "Shark's Fin Soup with Lobster & Cognac". Jumbo also offers sampan cruise on the typhoon shelter for dinners to enjoy the food and the scene in the special Jumbo way!

Jumbo kingdom invites the public of Hong Kong to support the charity cause. A serving of dim-sum for each meal can contribute to a substantial amount of charity fund and probably make a Hong Kong record in dim-sum fund raising!

Jumbo Kingdom Hotline: 2553 9111

About Jumbo Kingdom

Jumbo Kingdom, a significant member of Melco's Leisure & Entertainment division, consists of Jumbo and Tai Pak Floating Restaurants in Aberdeen. It is an internationally renowned landmark in Hong Kong. As a premier tourism and fine-dining establishment, Jumbo Kingdom has continually upgraded its facilities over the past 30 years. In 2003, Jumbo Kingdom carried out a multi-million dollar renovation and was transformed into a theme park on the sea. Jumbo Kingdom is now a modern complex of fine-dining, sightseeing and cultural attractions – a must-see destination for a complete Hong Kong visit.

This press release was prepared by Infinity Advertising.